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APG Media of Southern Minnesota LLC is studying trends in native advertising and its application for small- and medium-sized media companies. Jaci Smith, who is the managing editor of the Faribault Daily News, will serve as the project leader for the institutional fellowship. Smith’s team wants to find ways to make native advertising work in smaller news operations, without costly external vendors.

Why native? “Because I think the silos that have been painstakingly built over time between editorial and advertising need to come down a little,” says Smith. “Readers want content that is useful and entertaining. They didn’t dictate that their coupons run entirely separate from their cop logs, we did that. And though I’m not suggesting there should be no separation between the church and state of ads and news, I do think we need to instead focus on the best way to deliver information to our audience, no matter where it originates, as our top priority.”

Stories about Jaci Smith fellowship project 2014–2015

  • Coming to terms: A journalist’s definition of native advertising

    Coming to terms: A journalist’s definition of native advertising
    January 8, 2015

    “As an industry, we're not exactly consistent in our use of the term — or any term related to the blending of editorial and advertising,” says Jaci Smith. “Does native advertising mean advertorial, sponsored content or branded content?”
  • Native advertising for APG: What it is, what it isn’t and why your clients will want it

    Native advertising for APG: What it is, what it isn’t and why your clients will want it
    October 27, 2014

    In the past year, native advertising has grown from a concept to a successful way to grow revenue for some of the largest media companies in the nation. At APG Media of Southern Minnesota, we have been working on implementing a native advertising program for a few months. We've been talking to our clients about what native is and how it can help them grow revenue and their brand.
  • Do journalists have an obligation to tell a source their story will be used in sponsored content?

    Do journalists have an obligation to tell a source their story will be used in sponsored content?
    October 16, 2014

    How do I identify myself to potential sources in reporting a story that would become sponsored content?
  • Here’s what native advertising isn’t

    Here’s what native advertising isn’t
    August 5, 2014

    Most small-town editors have seen ads like this one. I've blocked out a few lines to protect the newspaper and the advertiser, but you get the point.
  • Six ways to use social media to engage your audience, boost revenue and discover local stories

    Six ways to use social media to engage your audience, boost revenue and discover local stories
    September 24, 2015

    Don’t think social media is worth the time in your small newsroom? For the first time, 1 billion people used Facebook in a single day. For Jaci Smith, statistics like this reaffirm how useful social media can be in connecting with a news audience.
  • Native advertising: New or old, good or bad? | LMA 2014

    Native advertising: New or old, good or bad? | LMA 2014
    October 7, 2014

    Love it or hate it, native advertising seems to be the hot topic of 2014 for news organizations seeking new avenues of revenue to support journalism. So I was prepared to be very skeptical when Lewis DVorkin, chief product officer of Forbes Media, spoke about the radical changes at Forbes during the Local Media Association annual convention.
  • Faribault Daily News’ Smith wins national fellowship

    RJI in the news
    Faribault Daily News’ Smith wins national fellowship
    May 28, 2014

    Faribault Daily News’ Smith wins national fellowshipJaci Smith, managing editor of the Faribault Daily News, was named a 2014-2015 Reynolds Journalism Institute Fellow, one of 13 nationwide who will work with RJI on a wide range of projects to advance the journalism industry.Smith will spend eight months starting this fall working on the creation of a native advertising program that can be implemented by small community newspapers nationwide. RJI will provide funds to cover travel and other expenses to Daily News parent company Huckle Media LLC to get the project done.
  • RJI announces 2014-2015 Reynolds Fellows

    RJI announces 2014-2015 Reynolds Fellows
    May 15, 2014

    The Donald W. Reynolds Journalism Institute today awarded a record 13 fellowships for the 2014-2015 school year, including — for the first time — six institutional fellowships that will allow the institute to work directly with media organizations to address issues and challenges for the news industry.

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