Jaci Smith fellowship project 2014–2015
APG Media of Southern Minnesota LLC is studying trends in native advertising and its application for small- and medium-sized media companies. Jaci Smith, who is the managing editor of the Faribault Daily News, will serve as the project leader for the institutional fellowship. Smith’s team wants to find ways to make native advertising work in smaller news operations, without costly external vendors.
Why native? “Because I think the silos that have been painstakingly built over time between editorial and advertising need to come down a little,” says Smith. “Readers want content that is useful and entertaining. They didn’t dictate that their coupons run entirely separate from their cop logs, we did that. And though I’m not suggesting there should be no separation between the church and state of ads and news, I do think we need to instead focus on the best way to deliver information to our audience, no matter where it originates, as our top priority.”
Stories about Jaci Smith fellowship project 2014–2015
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Coming to terms: A journalist’s definition of native advertising
“As an industry, we're not exactly consistent in our use of the term — or any term related to the blending of editorial and advertising,” says Jaci Smith. “Does native advertising mean advertorial, sponsored content or branded content?”
January 8, 2015 -
Native advertising for APG: What it is, what it isn’t and why your clients will want it
In the past year, native advertising has grown from a concept to a successful way to grow revenue for some of the largest media companies in the nation. At APG Media of Southern Minnesota, we have been working on implementing a native advertising program for a few months. We've been talking to our clients about what native is and how it can help them grow revenue and their brand.
October 27, 2014 -
Do journalists have an obligation to tell a source their story will be used in sponsored content?
How do I identify myself to potential sources in reporting a story that would become sponsored content?
October 16, 2014 -
Here’s what native advertising isn’t
Most small-town editors have seen ads like this one. I've blocked out a few lines to protect the newspaper and the advertiser, but you get the point.
August 5, 2014 -
Six ways to use social media to engage your audience, boost revenue and discover local stories
Don’t think social media is worth the time in your small newsroom? For the first time, 1 billion people used Facebook in a single day. For Jaci Smith, statistics like this reaffirm how useful social media can be in connecting with a news audience.
September 24, 2015 -
Native advertising: New or old, good or bad? | LMA 2014
Love it or hate it, native advertising seems to be the hot topic of 2014 for news organizations seeking new avenues of revenue to support journalism. So I was prepared to be very skeptical when Lewis DVorkin, chief product officer of Forbes Media, spoke about the radical changes at Forbes during the Local Media Association annual convention.
October 7, 2014 -
RJI in the news
Faribault Daily News Smith wins national fellowshipJaci Smith, managing editor of the Faribault Daily News, was named a 2014-2015 Reynolds Journalism Institute Fellow, one of 13 nationwide who will work with RJI on a wide range of projects to advance the journalism industry.Smith will spend eight months starting this fall working on the creation of a native advertising program that can be implemented by small community newspapers nationwide. RJI will provide funds to cover travel and other expenses to Daily News parent company Huckle Media LLC to get the project done.
Faribault Daily News’ Smith wins national fellowship
May 28, 2014 -
RJI announces 2014-2015 Reynolds Fellows
The Donald W. Reynolds Journalism Institute today awarded a record 13 fellowships for the 2014-2015 school year, including for the first time six institutional fellowships that will allow the institute to work directly with media organizations to address issues and challenges for the news industry.
May 15, 2014
Donald W. Reynolds