Tamara Power-Drutis fellowship project 2016–2017
Crosscut News will conduct a research project on the most efficient and effective way to convert nonprofit-news readers into engaged email subscribers. Crosscut Public Media Executive Director Tamara Power-Drutis will serve as the project leader.
Stories about Tamara Power-Drutis fellowship project 2016–2017
Eight fellowships have been awarded for the 2016-2017 academic year by the Donald W. Reynolds Journalism Institute. The projects range from emerging technologies and watchdog journalism to community engagement and navigating new business models.
How do we engage news consumers in the digital world?If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it’s much harder to find good information about retaining subscribers.
June 30, 2016