Web metrics are in widespread use in U.S. newsrooms, and are being used by some newsrooms in evaluating the performance of editors and reporters, a survey of top editors has found.

In a survey conducted among 114 members of the American Society of News Editors (ASNE) last year, one in five respondents reported that they use Web metrics as part of the performance evaluation of their employees.

The survey showed broad use of metrics in newsrooms across the country.

The majority of newsrooms participating in the survey use Web metrics not just to guide placement and presentation of stories on websites, but also in making decisions about news coverage and how reporters are assigned.

Michael M. Jenner  
Professor and Houston Harte Chair in Journalism

Edson C. Tandoc Jr.  
Guest blogger

Stories about ASNE Web metrics survey 2013

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