• National Newspaper Association surveys

    National Newspaper Association surveys
    March 21, 2013

    Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation size of the local newspaper was 15,000 or less.
  • Resource Allocator

    Resource Allocator
    September 13, 2012

    Researchers at the University of Missouri created Resource Allocator as an executive management tool to enable publishers to test the impact of various spending or cost-cutting decisions.
  • Pricing Optimizer

    Pricing Optimizer
    September 13, 2012

    Pricing Optimizer helps you price and package your online, tablet, smartphone and print products to maximize revenue, and give users the choices they want.
  • Paid content comes of age

    Paid content comes of age
    February 28, 2012

    Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement. While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.
MU | Missouri School of Journalism | University of Missouri