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As a 2014-2015 Reynolds Fellow, Mary Grigsby will qualitatively examine young adult (18-29) careerists’ changing media behaviors and how their motivations and preferences will affect the products and services news organizations should be thinking about. Her research will explore how perceptions, motivations and opportunities come together in shaping more than just adoption but transformation in the purposes, places and ways this cohort are using media.

Mary Grigsby  
 
University fellow

Stories about Mary Grigsby fellowship project 2014–2015

  • RJI announces 2014-2015 Reynolds Fellows

    RJI announces 2014-2015 Reynolds Fellows
    May 15, 2014

    The Donald W. Reynolds Journalism Institute today awarded a record 13 fellowships for the 2014-2015 school year, including — for the first time — six institutional fellowships that will allow the institute to work directly with media organizations to address issues and challenges for the news industry.
  • Media use through the eyes of young adult careerists

    Media use through the eyes of young adult careerists
    September 8, 2014

    Updated: Reynolds Fellow Mary Grigsby will conduct a qualitative study of digital media use among young adult careerists (18-29 years of age).
  • Understanding the patterns of media use among young adults

    Understanding the patterns of media use among young adults
    January 28, 2015

    Mary Grigsby is qualitatively examining young careerists’ changing media behaviors and how their motivations and preferences will influence current and future news products and services.
  • Is a new type of young adult media user emerging?

    Is a new type of young adult media user emerging?
    October 24, 2014

    I'm conducting research interviews to better understand media use motivations and preferences of 18- to 29-year-old careerists. Nine interviews in and I'm observing an interesting and unanticipated pattern from the data.

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