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Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Frustrated by sluggish digital revenues, small dailies moved decisively, often creating their own models and solutions. Weeklies have also moved into charging for digital content.

Michael M. Jenner  
 
Professor and Houston Harte Chair in Journalism

Stories about Paid content comes of age

  • Paid content comes of age

    Paid content comes of age
    February 28, 2012

    Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement. While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.
  • Weekly publishers optimistic about future

    Weekly publishers optimistic about future
    February 28, 2012

    Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers.
  • Free KPA and RJI paid online content resources

    Free KPA and RJI paid online content resources
    January 30, 2013

    Thank you for attending the KPA Paid Online Content session last week in Louisville.

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