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Print Research Revenue strategies 

Publishers Confidence Index

Michael M. Jenner | March 17, 2014

More than 400 newspaper publishers were surveyed in late 2013 as part of the second Publishers Confidence Index (PCI), the largest study of its kind, conducted by the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism.

Publishers were asked about the future of the industry, revenue and new revenue sources, paid content and digital audience strategies.

The PCI was funded by the Houston Harte Endowed Chair at the Missouri School of Journalism. Telephone interviews were conducted by the Center for Advanced Social Research. Faculty members of the Missouri School of Journalism crafted the questionnaire, with input from Tom Rosenstiel of the American Press Institute.

Michael M. Jenner  
 
Professor and Houston Harte Chair in Journalism

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