2012: What we know now on local advertising, meeting the needs of communities

As part of the larger story, the top lessons from a range of perspectives learned over 2012 is a four-part series the JA is running over the month of January. This is the second part of the series and features three thought leaders — Dick O’Hare, CEO & founder of Local Yokel Media; John Garrett, CEO and publisher of Community Impact Newspaper; and Laura Rich, co-founder of Street Fight — offering their insights. Together our initial think group shared a collective sense in early 2012 that publishers could benefit from a roadmap of the many small steps needed to increase and stabilize revenue across the industry. These additional contributors offer the lessons they’ve learned leading and growing successful new companies; all of them launched five years ago or less.

The Journalism Accelerator is the outgrowth of Lisa Skube's 2010-2011 Reynolds Fellowship. Block by Block, an annual gathering of independent hyper-local publishers, was created and nurtured by Michele McLellan, a 2009-2010 Reynolds Fellow. Both initiatives have been supported by 2011-2012 Reynold Fellow Janet Coats.

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