58% of News Organizations Are in for a Big Surprise

The funny thing about data, big or small, is that with the right lens, you can see just about anything you want.

In an article headlined “Newspaper publishers remain optimistic about future of their industry,” my beloved and esteemed Reynolds Journalism Institute announced the results the second annual Publishers Confidence Index, a study of more than 400 publishers conducted by Michael M. Jenner for RJI and the Missouri School of Journalism. Despite undisputed evidence that the newspaper industry has been profoundly and unreversibly disrupted by technology, changing demographics, and modern business models, “an overwhelming majority of publishers in a recent survey — 69 percent — expressed optimism about the future of their business,” the article reported.  

58% of News Organizations Are in for a Big Surprise