Michele’s List has added eight independent community websites to its prestigious $1 million-plus top revenue category, which had previously been monopolized by a single site — 30A along the West Florida coast. Michele's List was founded by 2009–2010 RJI Fellow Michele McLellan.

The closely watched survey of independent local news sites saw other positive trends, most of which were bootstrapped with the personal credit cards of their entrepreneurial founders. Nine sites rose to marquee positions in the second and third highest revenue categories. Overall, 78 percent of the 96 sites in the survey reported revenue increases in 2015, with 13 percent saying they doubled revenue and close to a third reporting gains of 50 percent.

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