At RJI, we’ve been working to improve how we share information with our readers.


As we reflect on RJI’s Top 10 posts published in 2017, analytics show that readers were most interested in a project about building trust and credibility, newsroom innovation and RJI Fellowship projects.

The top three posts were about engagement strategist Joy Mayer’s Trusting News project. In the top post of the year, Mayer shared her findings from surveying news audiences to learn about audiences’ views on credibility and trust.

Another post shared tips and findings from Mayer’s newly launched site She partnered with various newsrooms to find out what engagement strategies worked and didn’t work as they attempted to build trust on social media.

Three other posts were part of RJI’s new series The What’s New? Q&A, which explores the question, “What are you doing in your newsroom or ad agency that you weren’t doing a year ago?” It shares what newsrooms are learning as they experiment with technologies including drones, bots and Facebook Live.

The audience also enjoyed a series about e-newsletter optimization that was published in conjunction with the pending launch of Opt In, Crosscut Public Media’s newsletter optimization tool. Two of those posts made this list.

Check out the 10 most popular posts published in 2017:

1. Who trusts — and pays for — the news? Here’s what 8,728 people told us

As part of the Trusting News project, 28 partner newsrooms asked their audiences to tell them about their views on the credibility of news.

2. Ideas worth stealing: These strategies will help journalists earn news consumers’ trust

How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?

3. Are you willing to talk to your audience about trust?

As we all work to establish journalism’s credibility and figure how to earn the trust of cynical news consumers, we’re looking for journalists willing to take a radical step: Invite individual members of your community to talk to you about what they trust.

4. Reynolds Journalism Institute announces 2017-2018 class of fellows

The Donald W. Reynolds Journalism Institute selected six fellowship projects for 2017-2018 that will focus on filter bubbles, bite-size training and business-side analytics.

5. What two Florida TV stations are learning as they experiment with AR and 3-D technologies

With changing TV viewing habits, First Coast News in Jacksonville, Florida, is experimenting with augmented reality and 3-D technologies to grab viewers’ attention and enhance the storytelling experience.

6. What a daily newspaper and its parent company are learning as staff experiment with Amazon Alexa

Although news stories can be fed automatically from a CMS to Alexa-equipped devices like the Amazon Echo, Christopher Biondi believes tailoring the content to the new platform is the best way to provide a good listening experience.

7. Why send a newsletter at all?

E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.

8. Survey: Journalists’ most urgent training needs are mobile, data and video

Three-fourths of respondents to a June survey about digital-journalism training said they would likely try learning such skills on their phone in bite-size lessons.

9. What an Idaho TV station is learning from flying a drone

As the news crew at KTVB in Boise, Idaho, has learned, launching their drone for news coverage can draw a crowd. Executive News Director Kate Morris says this has been a good opportunity to educate the public about the new technology. 

10. What are your newsletter analytics trying to tell you? Are you listening?

Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?

Jennifer Nelson  
Senior Information Specialist


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