LIONshare® is a platform that makes fragmented local media easily identifiable and accessible to companies and retailers looking to aggregate advertising buys in different markets. For news sites, there is a database of publisher profiles that puts your ad info a click away from potential advertisers.

The free planning platform in beta was introduced recently by the Donald W. Reynolds Journalism Institute and Lion Digital Media.

Read the full article


Related Stories

comments powered by Disqus
MU | Missouri School of Journalism | University of Missouri