Allison Rockey, Vox: Creating a social newsroom

Allison Rockey is the engagement editor at Vox.com. She works with journalists to create content that is successful on social. That ranges from sharing social media best practices across the staff to one-on-one refinement of stories and beats. She also oversees the Vox social channels and community engagement on the site.

Prior to Vox, Rockey was the director of social media at Blue State Digital. In her nearly five years at BSD, Rockey created digital fundraising and engagement campaigns for nonprofits, brands and advocacy organizations ranging from the American Red Cross to Ford Motor Company and the Green Bay Packers.