Think college kids aren’t reading the news? According to Scarborough Research, “59 percent of adults 18 to 24 read newspaper content regularly on some device.”

This was just one insight Tom Rosenstiel, executive director of the American Press Institute, gave during a presentation about evolving news audiences at the annual American Society of Newspaper Editors convention in Washington, D.C., this week.

Who is twice as likely to pay for online news? What will be the primary digital platform in three to five years? Find out the answers and more of Rosenstiel's thoughts by watching a video (above) of his ASNE presentation “What the audience is telling us about the future of news.”

In addition, Rosenstiel spoke to a crowd at the Reynolds Journalism Institute earlier this year. Learn more about the mistakes news organizations often make when trying to understand audience data, as well as some ideas Rosenstiel had to help journalists try to reach audiences.

Learn more at the ASNE website


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