Stories by Brian Steffens

Brian Steffens  
 
Director of Communications


  • Millennials: What does ‘news’ mean to this generation?

    Millennials: What does ‘news’ mean to this generation?
    June 21, 2018

    Diversity means so much more than just race, color, ethnicity, religion, political segmentation, income and education opportunity. It includes generational differences, among others.
  • How to hire a millennial

    How to hire a millennial
    May 23, 2018

    Millennials and the generations coming up behind them are the future of news and journalism … we hope! And as an industry, we’ve not done a great job of attracting their readership and viewership.
  • New research indicates tight meters have won the pay model war for news websites

    New research indicates tight meters have won the pay model war for news websites
    May 10, 2018

    When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs.
  • Tool to battle fake news wins RJI Student Competition

    RJI Student Competition 2017–2018
    Tool to battle fake news wins RJI Student Competition
    April 24, 2018

    A photo verification solution to restore trust in news images, developed by a team of students from the University of Missouri and Truman State University, has won the 2018 RJI Student Competition.
  • We’re jump starting a Missouri School of Journalism Linkedin page — and we need your help

    We’re jump starting a Missouri School of Journalism Linkedin page — and we need your help
    February 6, 2018

    We’re in the process of jump-starting a Missouri School of Journalism Linkedin page — and we need your help.
  • We’ll take ‘design hubs’ for $400

    We’ll take ‘design hubs’ for $400
    May 10, 2017

    Let’s play J-Parody: Society for News Design edition! This is the game where I give the answer and a few hints, and you guess the question.
  • Developing storytellers strengthens community

    Talk Story, Write Story
    Developing storytellers strengthens community
    May 1, 2016

    Journalism should strengthen the communities it serves and help the members of those communities lead better lives. This brings me to Talk Story, Write Story. That’s where Tad Bartimus and Dean Wariner come in.
  • Jeff Jarvis in 3 minutes

    Jeff Jarvis in 3 minutes
    March 18, 2016

    He’s here, there, everywhere. Whether he’s offering insight from a stage or in a blog post, Jeff Jarvis is a polarizing fella. He’s easy to like, but I know plenty of folks who tend to bristle at his ideas or conclusions.
  • Entrepreneurs share their lessons learned

    Seattle’s Best 2016
    Entrepreneurs share their lessons learned
    March 2, 2016

    Following two days of exposure to entrepreneurial media outlets in Seattle, our University of Missouri School of Journalism media models class capped its West Coast trip at the all-day GeekWire Startup Day in neighboring Bellevue.
  • How three Seattle media firms are engaging with audiences

    Seattle’s Best 2016
    How three Seattle media firms are engaging with audiences
    February 26, 2016

    Seattle has a tremendous range of news outlets, from hyperlocal news sites and traditional print and broadcast properties, to the MSN Web portal and brand newsrooms at Edelman and Starbucks. The startup and innovation culture in Seattle is exciting.
MU | Missouri School of Journalism | University of Missouri