BBG’s Director of Mobile, Will Sullivan, spoke at South By Southwest Interactive last week in a session entitled, “43 Tongues” about the launching the Voice of America mobile apps in 43 languages.

Sullivan’s session was part of SXSWi’s “Future 15? emerging and new technology track, focused on quick dives in new technologies and skills for emerging markets. The presentation discussed how to localize content and user experiences for global audiences. The audience was made up of leaders from international media outlets like Deutsche Welle and Radio Netherlands, and global marketing firms such as Weber Shandwick. Sullivan’s presentation peaked quite a bit of interest in person and on Twitter. Afterwards several members of the audience had follow-up questions to learn more about building international news and information products.  

BBG’s Will Sullivan Speaks at SXSW Interactive


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