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Click links below to watch the videos from Block by Block 2011

Introductions

Avenues for Earning Revenue

How to Sell Advertising

Defining, finding and engaging your community

Mobilizing for Mobile

Tech Challenges For Online Publishers

Introductions and stories from the field. Moderators: Michele McLellan and Jay Rosen

We invited independent online community news publishers in attendance to discuss progress and challenges in the year since Block by Block 2010, as well as what they’ve learned and what they want to learn at the summit.






Avenues for Earning Revenue
Moderator: Janet Coats
Panelists:
Howard Owens, The Batavian
Ben Ilfeld, Sacramento Press
Mike Fourcher, Chicago Independent Ad Network






How to Sell Advertising
Howard Owens, The Batavian
Advertsing still works, and it works online. We’ll discuss how it can be and should be the basis of your primary revenue plan in a start up phase, what ad models work best, how to generate leads, make the pitch and close sales.



Defining, finding and engaging your community
Moderator: Joy Mayer
Panelists:
Denise Cheng, The Rapidian
Michael Wood-Lewis, Front Porch Forum Andre Natta, The Termianl





Mobilizing for Mobile
Amy Gahran, Oakland Local
In the next few years, mobile devices will become the most common way for Americans to access the Internet. That’s why you must put your mobile strategy front of mind today! Learn more about the mobile landscape and how to assess and tap into your local mobile audience.





Tech Challenges For Online Publishers
Rich Gordon and Michael Silver, Knight News Innovation Laboratory, Northwestern University.
Help shape the agenda of the new Knight News Innovation Laboratory, which is charged with developing and deploying new technologies to serve locally focused publishers and their audiences. What technology areas should the Lab focus on? What kinds of technology help and support would be most valuable to you? This session will collect input from Block by Block participants.




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