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Digital advertising isn’t new. The first banner ad dates back to 1994 when AT&T placed one on Wired’s website. -
Learn more about the AR tool that Kat Duncan, Futures Lab video editor, says is easy to learn, affordable for any budget and fun to use. -
As an RJI institutional fellow, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists. -
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P's in mind when developing relationships with sponsors. -
Some of you may be enrolled in your first journalism course and others may be graduating in May. But there’s one thing we have in common: We are all future journalists, and our industry — and the skills we need — is shifting in real time before us. -
To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower. -
Some of the best-positioned people to help grow news media revenue may be sitting nearby. They are journalists. -
While newspapers like The Washington Post and New York Times are able to freely experiment on the digital side of things, smaller publications have often been left to trudge along the digital path without much guidance. -
AdKiosks is a new digital ad platform that will allow a consumer – while visiting a website -- to browse an in-ad catalog and purchase an item from inside the ad without leaving the webpage. -
The Washington Missourian was about to lose $5,000 to $6,000 in ad revenue to a competitor. The client needed to reach digital customers beyond the local opportunities the newspaper had provided in the past.
Donald W. Reynolds