- Home
- Stories
- Categories
- Advertising
- Advertising
- Advertising
-
Many local news deserts are “missing markets.” They have the resources to support local news and information production but lack the information, trust, and coordination to do so. -
How to engage with your community in a way that shows you care. -
After the 2016 presidential election, Facebook received a lot of criticism over a lack of transparency on its platform. ProPublica has been particularly persistent in its coverage of electioneering on the social media giant. -
By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. -
iPublish Media Solutions is an example of a technology company that makes running a news operation less expensive. They offer a “do-it-yourself” advertising platform that lets individuals or companies build a print, digital or social ad. -
Digital advertising isn’t new. The first banner ad dates back to 1994 when AT&T placed one on Wired’s website. -
Learn more about the AR tool that Kat Duncan, Futures Lab video editor, says is easy to learn, affordable for any budget and fun to use. -
As an RJI institutional fellow, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists. -
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P's in mind when developing relationships with sponsors. -
Some of you may be enrolled in your first journalism course and others may be graduating in May. But there’s one thing we have in common: We are all future journalists, and our industry — and the skills we need — is shifting in real time before us.
Donald W. Reynolds