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Your cheese will keep moving faster and faster is the best summation of our 50 minute discussion with Seth Geiger, President and co-founder of SmithGeiger. -
“Just do it,” was the answer to a final question when I checked in with Joe Terrell, News Director at KLTV in Tyler, Texas. The question was to identify one thing his team learned since the 2017 launch of the 24/7 digital product East Texas Now. -
Provide a visual component for readers, share it on more platforms and reach a wider audience -
During an experiment in 2018, the BBC gave audiences the opportunity to dive deeper into topics within an article through a tool called Expander. Now, Michael Epstein of Walking Cinema wants to give news consumers a similar opportunity. -
Don't leave any audience behind -
When it comes to legacy news media and any new digital innovation, you can usually count on two things: The innovation will begin too late, and even when it does, it’s often a half-measure that doesn’t make up lost time. -
Red Clay Media shares how they’ve conquered what many newsrooms are still struggling with — making money with video content. -
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, Ebony Reed shared tips on how to craft a strategic sponsorship campaign. -
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site, The Tyler Loop, is growing a membership model with events and a newsletter to collaborate, not compete with other local news organizations. -
When Thomas Seymat started his residential fellowship, he wanted to investigate how 360/VR content creators could better put the audience at the center of the production process so that immersive journalism may reach its full potential.
Donald W. Reynolds