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Chad MartinIn his role at VML, Chad Martin leads the team that develops social strategy, content for platforms and community management for major brands including SprintWendy’sGatoradeKleenex and Major League Baseball Players Association.

Prior to VML, Martin worked with and developed social efforts for Shaquille O’Neal, Dwayne “The Rock” Johnson, WWE, UFC, Hilton Hotels, Doubletree Hotels and FOX Sports at Digital Royalty.

Martin has developed a specific strategy for brands beginning with business objectives and working thorough all parts of social from developing the voice, to content creation, to community engagement and then to measurement.

Social media efforts at VML have won brand teams many awards including Cannes Gold Lions and have even been credited for raising stock prices.

Martin is currently the project leader for VML's institutional fellowship at the Donald W. Reynolds Journalism Institute.



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