David RoseDavid Rose is an award-winning entrepreneur, author and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.

Rose is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, "Enchanted Objects," focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, Rose founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding Internet information in everyday objects like lamps, mirrors and umbrellas.

Rose holds patents for photo sharing, interactive TV, ambient information displays and medical devices. His work has been featured at the MoMAcovered in The New York Times, WIRED, The Economist and parodied on the Colbert Report.


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