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Notes and nuggets from the 2013 Key Executives Mega-Conference (SNPA, LMA, Inland)

Key Executives Mega Conference 2013Customers (retailers, SMBs) want a single source (for advertising and marketing) … NOT a dozen different salespersons every week.

Ninety-five percent of digital products and services are developed and built in-house … we outsource the dashboard.

Brock Berry, vice president AdTaxi Networks/Digital First

We’re a much smaller operation, we use white label products.

Kelly Bolyard, vice president of business development, Elkhart Truth, Elkhart, IN

We’re not trying to sell ala carte, we’re selling a package.

Facebook and reputation management are the sizzle in our package.

We use responsive design to fit each device.

Tim Prince, vice president and group manager, Boone Newspapers Inc.

One-third of U.S. adult mobile users are using mobile coupons.

Kim Lugthart, national sales manager, Trippon

We may have 10 to 15 percent of the potential advertising market (with traditional services). While we want to continue to deliver results for them, we want to serve the other 85 to 90 percent, too.

Peter Newton, president, Gatehouse Media Ventures – Propel Media

When conducting marketing workshops for SMBs and retailers:

  • Tables in the round work better than theaterstyle.
  • Over inform them (but don’t overwhelm) so theyseek assistance.
  • Use data to create fear of loss (market data,data on competitors, etc.)
  • 90 percent of online users trust product/servicereviews by friends they know.
  • 70 percent of online users trust product/servicereviews by people they don’t know.

Mike Blinder, CEO, the Blinder Group

Brian Steffens  
 
Director of Communications




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