Editor & Publisher: Digital publishing: User (not) friendlyConsidering most media companies intend their websites to serve a large audience of readers, it’s surprising that we’re at the dawn of 2016 and still dealing with issues like bad design, difficult readability and a frustrating lack of usability.

In his day job at the Washington Post, product manager Alex Remington works with a team to develop everything from interactive graphics to games and quizzes for the newspaper’s website. But Remington, who prior to his job at the Post earned a Master’s degree in public policy at Harvard’s Kennedy School, took advantage of a fellowship from the Donald W. Reynolds Journalism Institute to study how news organizations can design stories to create a more memorable experience among their readers.

So Remington, with the help of University of Missouri School of Journalism professor Paul Bolls, designed a study to offer scientific evidence how publishers can tailor their content to truly engage their readers. Basically, Remington took 80 news readers, hooked them up to electrodes and showed them four stories on mobile, desktop and tablet—some on clean, “brain friendly” templates, and some on cluttered, “brain unfriendly” templates.

And what did Remington discover?

Read the full story here


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