Drew Berkowitz, Wochit: Video’s impact on improving engagement

Drew Berkowitz has nearly 20 years of digital media experience, insight and industry perspective. He serves as senior vice president at Wochit, leading efforts to guide publishers, journalists, brands and storytellers to elevate their content by creating custom video.   Berkowitz was most recently general manager of AOL's goviral division, leading the U.S. launch with publishers and agencies, while also integrating systems within AOL’s video department. He also served as vice president of sales and marketing at Vimeo, where he won numerous awards for creating video partnerships between brands and Vimeo's community.   Berkowitz started in the digital landscape by launching Comedy Central's website. After that, he started his own consultancy in 1999 to help other emerging digital companies strategize and execute across sales and marketing.    Berkowitz is currently writing a book titled, "Why You Won’t Read This," covering the shift in consumption of information from written word to video.  Reach him on Twitter at @berkowitz68

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