Editor & Publisher: Crosscut News is developing a free email newsletter tool for news organizations
Last spring, staff members at Crosscut News, a nonprofit news site based out of Seattle, found themselves stalled at two questions regarding their email products: What do our subscribers actually want from us, and how can we best deliver that?
Despite finding pieces of answers scattered across platforms and industries, as well as a few strong examples from some news leaders, it became clear that there was no central source with comprehensive guidance on how a smaller newsroom like Crosscut should best recruit and retain subscribers.
In order to fill the void, Crosscut is researching the most effective way to convert unique news readers into engaged email subscribers in partnership with the Reynolds Journalism Institute. Tamara Power-Drutis, former executive director at Crosscut and RJI Fellow, served as the project leader.
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