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The Associated Press is inviting its news consumers to enter the world of virtual reality, starting with an immersive experience exploring an array of luxury accommodations available to international travelers.

"The suite life" is available in the Oculus store for the Samsung Gear VR headset.

Viewers can visit the suite class on Singapore Airlines, the Grand Duplex suite aboard Cunard’s Queen Mary 2 ocean liner and the Ty Warner Penthouse suite in the Four Seasons hotel in New York. Each space was extensively photographed using a 3-D camera from the Matterport technology company and reconstructed for use in virtual reality.

An interactive, 3-D version of "The suite life" is also available for mobile and desktop browsers via AP's "The suite life" page. The 3-D camera, provided by Matterport, combines infrared and high dynamic range imaging to create photorealistic virtual spaces.

"The suite life" is but the latest technological innovation in recent months at AP, which now uses automation to help produce many more earnings reports each quarter and is expanding its data journalism toolkit.  AP will be working with students and researchers from the Donald W. Reynolds Journalism Institute at the University of Missouri to explore storytelling in the VR medium over the next three months.

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