Facebook Live

This week we look at how news organizations can make the most of Facebook Live. Journalists from Mashable and KXLY-TV in Spokane, Washington, share a few ways they have been experimenting with broadcasting live on social media.
Reporting by Haley Reed and Rachel Wise.

For more information:

  • Earlier this year, Facebook announced it had tweaked its News Feed algorithm to give preference to Facebook Live videos. And according to a report from the Wall Street Journal, Facebook has also partnered with about 140 media companies and celebrities to offer more than $50 million as incentive for producing Live content.
  • But for many publishers, the reward for using Facebook Live “comes not in cash but in the form of increased user reach,” which Poynter put to the test.
  • Facebook offers tips for using Live — encouraging users to engage in conversations with followers, write compelling descriptions, have a strong wifi connection and broadcast often.
  • After two months of using Facebook Live regularly, NPR’s Scott Montgomery, head of digital news, shares four lessons he and his team have learned.
  • As more news organizations experiment with Facebook Live, concerns regarding ethics and logistics continue to emerge. Poynter’s Al Tompkins outlines 10 questions journalists should ask themselves before going live.”

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MU | Missouri School of Journalism | University of Missouri