FL#166: CNN’s approach to Snapchat

CNN on Snapchat

Most news organizations have limited functionality within Snapchat. But as one of the Snapchat Discover partners, CNN can offer multi-part news updates that are available to all Snapchat users. We talked with Ashley Codianni, director of social publishing, about how CNN hopes its effort on the platform will create a constant news habit among young people who don’t follow traditional channels.
Reporting by Mitchel Summers, Jon Doty and Sarah Sabatke

For more information:

  • CNN published an interactive called Year in Snaps, which showcases the variety of content the organization posted on Snapchat throughout 2015.
  • During this year’s primary season, CNN interviewed Democratic and Republican presidential contenders specifically for Snapchat.
  • According to CNN head of social media Samantha Barry, themed editions do particularly well for their audience, specifically a marijuana edition on April 20, 2015, and political content. “There’s a lot of experimenting,” Barry told the International Business Times. “The first time we put a 15-minute video on Snapchat we weren’t sure if people would watch the whole thing.” But, she said, they did.
  • CNN delivers most of its Snapchat content through its Discover channel.

Our weekly RJI Futures Lab video update can be delivered directly to your email inbox. Sign up for free on RJI’s newsletter subscriptions page.

Comments

Comments are closed.