At RJI, we’ve been working to improve how we share information with our readers.

Subscribe

This week we get advice on choosing effective preview images for videos, and we learn about a tool that makes maps for multiple media platforms.

PART 1: Tips for preview images

Using research into the human brain, a company called Neon programmed an automated system to find the best thumbnail images from within a video file. Chief Executive Officer Sophie Lebrecht shares some insight about which images are most likely to get someone to click the play button.

Reporting by Daniel Shapiro.

[To skip directly to this segment in YouTube, click here.]

For more information:

Neon ran its algorithm on images posted to Twitter from this year’s Super Bowl game. The results illustrate four attributes that Lebrecht says “will reliably grab viewers’ attention.”

YouTube offers instructional materials on adding custom thumbnails to videos and on optimizing headlines and thumbnails.

PART 2: Maps4News

Maps4News offers newsrooms an online interface to make maps that can be customized to match a publication’s design and can be optimized for use online and in print. We learn how it works from Steve Gallien, Maps4News senior business development partner.

Reporting by Adam Pressler and Daniel Shapiro.

[To skip directly to this segment in YouTube, click here.]

For more information:

Examples of maps made with the software can be found in a gallery on the company’s website.

Maps4News uses mapping data from Here, a global location services company that powers automotive navigation systems, mobile apps, and other enterprise-level technology.

Reuben Stern  
 
Director of NYC Partnerships

Rachel Wise  
 
Video Editor



Share

Recommended for You

Related Stories

comments powered by Disqus