Many newsrooms are still figuring out the best way to deliver an array of content across an ever-increasing number of platforms, all at once. This week we take a deep dive into one newsroom's journey.

The Columbia Missourian recently pushed beyond its usual platforms with an in-depth report about a new high school opening in town. Along with the typical website and newspaper publication, editors offered up a rich-media PDF version for online subscribers, an 80-page iBook edition optimized for the iPad, and a 72-page glossy printed book.

Three of the Missourian's editors joined us in studio to explain how they managed it all:

  • Tom Warhover, executive editor for innovation

  • Laura Johnston, senior news editor

  • Erica Mendez Babcock, print design editor

Lessons from their experience:

Good project management, careful coordination and patience are all key to juggling a major project across four different platforms. Read a detailed summary of the lessons learned here. 

Creating and publishing the iBook:

Missourian News Editor Elizabeth Conner explains the process of publishing an iBook and shares what she's learned about publishing editorial content for the iPad:

To learn more about iBooks Author and download the free software, click here.

For an overview of what you'll need to do in order to use the software, click here.

For detailed instructions on how to use iBooks Author software to build your iBook, click here and here.

Creating the printed book:

The Missourian took advantage of the recent installation of an Espresso Book Machine at a nearby university bookstore to order a small batch of printed copies. The machine enables single copies of the book to be ordered and printed individually as needed later.

A company video that demonstrates how the machine works can be found here.

It's also possible to upload and sell a book on demand through the Espresso Book Machine's EspressNet program.


Is your newsroom doing something others could learn from? If so, let us know so we can share your story. Tell us in the comment section below, or send us an email.

Reuben Stern  
Director of NYC Partnerships


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MU | Missouri School of Journalism | University of Missouri