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This week we explore a web-based tool for local election coverage, and we get advice on creating news for millennial audiences.

PART 1: Electable

Electable is a Web-based tool under development that could help smaller local news organizations connect audiences with information about candidates in local elections. We find out how it works from founder and Chief Executive Officer Adam Nekola.
Reporting by Andrew Hébert and Berkeley Lovelace.

[To skip directly to this segment in YouTube, click here.]

PART 2: News for millennials

Digital media strategist Jennifer Maerz worked with the American Press Institute to identify some of the best ways to deliver news effectively to younger audiences. We spoke with her to get some ideas for newsroom leaders.
Reporting by Adam Pressler, Reuben Stern and Rachel Wise.

[To skip directly to this segment in YouTube, click here.]

For more information:

The full report Maerz authored for the American Press Institute identifies nine specific strategies for connecting with younger news consumers.

Additional research from API suggests millennials are already paying for various content and might be willing to pay to consume news as well. Other research identifies four specific types of millennial news consumers: “the unattached,” “the explorers, “the distracted” and “the activists.”

 



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