This week we find out what newsrooms might learn from startups, and we explore another system aimed at enabling micropayments for news.

PART 1: Learning from startups

Covering Silicon Valley companies from inside the digital news startup Re/code gave Liz Gannes a unique view into continually shifting organizational cultures. We sat down with her to find out how traditional news organizations might learn from what happens inside tech startups.
Reporting by Katy Mersmann and Reuben Stern.

[To skip directly to this segment in YouTube, click here.]

PART 2: Micropayments via Phittle

A startup called Phittle hopes to support journalism with a system that includes the ability to charge for individual articles. Founder Sam Litvin tells us about the key features being included.
Reporting by Berkeley Lovelace.

[To skip directly to this segment in YouTube, click here.]

Additional information:

Another micropayments platform called Blendle has gained traction in the Netherlands and Germany and has attracted investment from U.S.-based publishers in advance of a North American expansion. Blendle’s Thomas Smolders explained to us how the platform works in this previous Futures Lab report.

Blendle co-founder Alexander Klöpping writes that readers using their system have been less willing to pay for straight news stories but instead have shown willingness to pay individually for articles that feature analysis, opinion, interviews, etc. “In other words: people don’t want to spend money on the ‘what,’ they want to spend money on the ‘why.’”



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