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This week we see how SimulTV hopes to merge two screens into one, get tips on making the most of 6-second videos, and hear how newsrooms could be smarter with online analytics.

 

 

PART 1: Merging two screens into one

 


A new service called SimulTV hopes to put the second screen viewing experience onto a single platform. The tool gives tablet and mobile users live HD-quality TV programming along with the ability to chat with others and post to various social networks all at once from the same device. We find out how the system works from company President and Founder Steve Turner.
Reporting by Chelsea Stuart.
[To skip directly to this segment in YouTube, click here.]

For more information:

More details about SimulTV can be found in this FAQ page on their website.

Another social screening platform called OVEE allows users to chat while watching live PBS and local public television programs. Following an initial beta phase, a relaunch with improved features is expected this fall.

A detailed discussion of how the OVEE platform works can be found in this hourlong Webinar hosted by the National Center for Media Engagement.

 

 

 

 

 

PART 2: Ideas for micro video

 


The rise of micro video applications like Vine, Instagram and Tout raises the question of how journalists might best use these platforms for information and storytelling. We tracked down four video experts to get ideas for what could be done in a mere 6 or 15 seconds of video.
Reporting by Kacie Yearout.
[To skip directly to this segment in YouTube, click here.]

For more information:

PBS Mediashift offers tips on how journalists can use Vine, including the limitations and the benefits. It also links to a few tools that can help journalists create quality Vines.

For more tools that can help journalists use Vine while reporting, click here.

12 Micro Video Apps Let You Shoot for Social Stardom (Scientific American)

 

 

 

 

 

PART 3: Smarter newsroom analytics

 


Dana Chinn, professor at the USC Annenberg School for Communication, and Jason Alcorn, associate director of InvestigateWest, offer ideas for how newsrooms might better use Web analytics to encourage engagement and build better content for users.
Reporting by Sarah Harkins.
[To skip directly to this segment in YouTube, click here.]

For more information:

Dana Chinn is a contributor to a larger effort to measure media impact. For more information, read a press release about the project or visit the project website.

Investigate West is part of the Investigative News Network. Their guide to metrics and analytics includes slideshows and other information about newsroom metrics.

Brian Abelson and Sonya Song, 2013 Knight-Mozilla fellows, have built in-depth metrics for engagement across different apps and platforms, and their websites include illustrated examples of metrics for engagement.

 



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