At RJI, we’ve been working to improve how we share information with our readers.

Subscribe

This week we learn why small information websites may be the future of profitable news, how local news websites might attract more national ads, and what consumer brands can teach us about working with startups.

PART 1: Hyperlocal revenue models

Hyperlocal news and information sites may play a big role in the future of financially sustainable news, according to Pekka Pekkala, a former journalist and now visiting scholar at the University of Southern California. He and a group of colleagues looked at various online news business models from around the world. We hear more from Pekkala about the direction in which news business models may be headed.

Reporting by Laura Davison.

[To skip directly to this segment in YouTube, click here.]

Additional information:

Pekkala was part of a team that compiled case studies of business models from 69 journalistic startups in Europe, the United States and Japan between 2010 and 2012. They published the full report last year. You can read the findings online, download the full 135-page report as a PDF, or search the case studies by advertising model, content model, staff size and more.

PART 2: National advertising on local sites

As vice president of digital strategy for Novus Media, a unit of the global ad giant Omnicom, Ron Blevins helps guide the local media strategy of national advertisers. He also helps local publishers increase the value of their advertising inventory. Previously he worked in digital media for Sears Holdings, AOL and OMD. We spoke with Blevins about what smaller news sites could do to attract more national ads.

Reporting by Sarah Harkins.

[To skip directly to this segment in YouTube, click here.]

Additional information:

The Interactive Advertising Bureau offers a set of suggested standards for online and mobile advertising.

For more discussion of news business models:

Ron Blevins of Novus Media, Pekka Pekkala of the USC Annenberg School for Communication and Journalism, and Reade Brower of Village Soup discussed online news business models in a panel discussion "The Funding of Journalism: Practice, Research and Future" as part of RJI's event Five Years Past... Five Years Forward, on Sept. 10 at the Reynolds Journalism Institute. Here's the video of that full session:

PART 3: Consumer brands and startups

One thing news organizations might learn from consumer brands is to look outside their own walls for research and development by turning to startups. So says digital innovator Kim Garretson, co-founder of Ovative/Group and current Reynolds Fellow.

Reporting by Sarah Harkins.

[To skip directly to this segment in YouTube, click here.]

Additional information:

Garretson explains how he hopes to link newsrooms with startups as part of his Reynolds fellowship in this article.

Reuben Stern  
 
Director of NYC Partnerships



Share

Recommended for You

Related Stories

comments powered by Disqus