This week we explore two emerging social platforms: Yo for short notifications and GoPop for visual messaging.

PART 1: Micro messaging with Yo

Yo is a growing social platform that enables users to send out just the pre-set word “Yo” to their followers, along with a link or hashtag. We explore how some news organizations are already making use of the tool.

Reporting by Katy Mersmann.

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Several app developers have built on Yo’s “zero-character communication” idea for similar apps, some serious and some parodies, as TechCrunch reports.

PART 2: Visual messaging with GoPop

GoPop is a social messaging platform where users combine pairs of image files to create unique visual messages that flow into a public message stream. We hear from co-founder Jesse Shapins about how the platform facilitates a different kind of interaction.

Reporting by Allison Prang.

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The team behind GoPop went from idea to product in five months as part of the media start-up accelerator Matter. The development and launch of the app is explained in detail here

UPDATE (February 2015):

GoPop has been acquired by BuzzFeed and is being shuttered. The app is no longer available in the App store. However, according to the company's website, the content will continue to be available via "a public archive of all Pops ever created, where each user will have a web profile with all of the Pops they’ve ever made." 

Rachel Wise  
Video Editor

Reuben Stern  
Director of NYC Partnerships


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