This week we explore some of the tools offered by Twitter to help news organizations harness the platform, and we learn about a new social network called This., which hopes to encourage sharing of only high-quality content.

PART 1: Twitter tools

As a product marketing manager at Twitter, Erica Anderson helps the product team identify features that might be useful specifically for publishers. We hear from Anderson about some of the latest tools on offer to help publishers integrate Twitter content and to disseminate video via the platform.

Reporting by Gabriel Jefferson, Rachel Wise and Reuben Stern.

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Mentioned in our report:

  • Fabric helps developers create apps that seamlessly integrate with the Twitter platform.
  • Topsy provides in-depth analysis for hashtags and tweets across Twitter.
  • SnappyTV enables news organizations to edit and share live broadcast video quickly on Twitter.

For more information: The official Twitter blog includes regular updates about things happening across the platform.

PART 2: This.

A new social platform called This. aims to elevate the quality of what people read by letting users share only one link per day. Founder Andrew Golis explains how it works and how the concept could benefit publishers.

Reporting by Katy Mersmann, Reuben Stern and Rachel Wise.

[To skip directly to this segment in YouTube, click here.]

For more information:

The New York Times reports that journalists and others in the media industry have been “jockeying for the exclusive invitations” to the new network.

However, as NiemanLab reports, the fact that the platform does not currently exist in a mobile friendly version might conflict with its goal of providing an ideal lean-back experience.

Either way, the real success of This. isn’t necessarily the creation of a mass social platform but instead that it enables The Atlantic to offer a daily email newsletter that is “curated by a whip-smart community, as opposed to a lone editor,” writes Pando Daily’s David Holmes.

Reuben Stern  
Director of NYC Partnerships

Rachel Wise  
Video Editor


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