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This week we look at a tool that reassembles scattered social media fragments and a code-free way to track behavior on individual Web pages.

PART 1: 360social

Built as a Web browser plugin, 360social could help reporters more quickly comb through someone’s digital trail across various social media platforms. We learn how the system works from founder Albert Dijkstra.

Reporting by Tim Leible, Reuben Stern and Rachel Wise.

[To skip directly to this segment in YouTube, click here.]

PART 2: Trialfire

Trialfire makes it possible to track specific behaviors on individual Web pages without writing any computer code. Co-founders Max Kremer and Michael Lieberman tell us how it could complement other analytics tools.

Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.

[To skip directly to this segment in YouTube, click here.]

For more information:

Trialfire also offers a plugin that automatically inserts the necessary code into all pages of a Wordpress site. A similar behavior tracking system is offered by Heap Analytics.

Reuben Stern  
 
Director of NYC Partnerships

Rachel Wise  
 
Video Editor



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