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Conrad JungmannA new digital-media planning platform can help news publishers bring in advertising revenue.

The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, and LION Digital Media, headquartered in Seattle, recently launched LIONshare. The platform, which is constantly being upgraded, lets publishers put their products and services in front of advertisers and media planners easily and quickly.

The platform, which can be accessed by all digital marketers and publishers that are granted a free license, started as an internal tool for LION Digital Media. With the help of RJI, LION Digital Media transformed the tool into an open-source platform.

"We are aiming for wide-scale adoption on both the publisher side and the agency/brand side," said Conrad Jungmann, founder of LION Digital Media and 2014-15 RJI fellow. "To have a free planning tool, we felt, would be the easiest way to accomplish that."

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