Interactive guide helps newspapers boost online readership

Manual focuses on design, social media and analytics

A group of senior capstone students at the Missouri School of Journalism have created a guide to help newspapers — particularly those with small newsrooms — expand their online audiences. The guide covers tools, tips and strategies for improving website design, presence on social media and an understanding of analytics.

Although the students worked closely with members of the Hoosier State Press Association to determine their needs, the guide would be useful for any newsroom. By following the how-to guides, reading up on best practices and learning the importance of an online presence, any publisher will be able share content and grow a digital audience in simple ways. 

Read the guide here