iPad satisfaction starts high and rises, University of Missouri study finds

It’s safe to say that the iPad is different.

Nearly 15 months after the Apple Inc. (Nasdaq: AAPL) iPad’s debut, owners report “exceptionally high” satisfaction levels that appear to increase over time, according to University of Missouri research.

“It’s unusual for new technology devices,” Roger Fidler, program director for digital publishing at MU’s Reynolds Journalism Institute, said in a release. “In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad.”  

iPad satisfaction starts high and rises, University of Missouri study finds