We know the public’s trust in what journalists do is low. We also know news consumers have countless choices for what to read, watch, believe and share. How can we earn — or earn back — the public’s trust?

What can we do besides put out credible, accurate information? What can we do besides try to get good information in front of as wide an audience as possible? What tools and strategies might help us build trust and set our messages apart from less credible ones?

How can journalists influence how information is vetted, consumed and shared?

Those are questions I’ll be looking into as part of a Donald W. Reynolds Journalism Institute project on the credibility of online information. I’d like to start by hearing from journalists about current practices. Can you take a few minutes to share your experiences and ideas? Thank you in advance for your participation.

Joy Mayer  
University fellow


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