Getting publishers to think like marketers

Matt Booher, Empower MediaMarketing

Read story about Matt Booher's presentation.

Data-informed publishing

Michael Halbrook, Adobe

The big debate: Quality vs. quantity

Robyn Tomlin, Digital First Media

Measuring and increasing user engagement at PBS

Amy Sample, PBS

Morning session Q&A

Latest analytics research findings

Edson Tandoc, Missouri School of Journalism

The "brains" behind journalytics

Paul Bolls, Missouri School of Journalism

Q&A with Paul Bolls and Edson Tandoc

Outbrain (Visual Revenue) case study: Kansas City Star

Dennis R. Mortensen, Outbrain

Rhonda Prast, The Kansas City Star

Q&A with Dennis Mortensen and Rhonda Prast

Chartbeat case study: Missourian (Columbia, MO)

Joe Alicata, Chartbeat

Joy Mayer, Columbia Missourian

Q&A with Joe Alicata and Joy Mayer case study: Atlantic Media

Andrew Montalenti,

Mike Sukmanowsky,

Adam Felder, Atlantic Media


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