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Matt LindsayMatt Lindsay is the president of Mather Economics. Lindsay founded Mather Economics in 2002 following four years at Arthur Andersen where he was in their pricing strategy practice, and five years at United Parcel Service where he was an economist in their economics analysis group.

Lindsay has worked with hundreds of publishers around the world on yield management strategies for subscribers and advertising customers. He has also worked with a number of clients in industries including telecommunications, hospitality, lottery, paid digital content and ecosystem services.

Lindsay has a Ph.D. in economics and more than 20 years experience in applied economics and consulting.

Chris ChristianChris Christian is a vice president for Mather Economics and joined the firm in May 2013. He is in charge of leading new business development efforts and expanding the Mather product and service portfolio.

Christian joined Mather Economics with more than 25 years of media and marketing experience. Most recently, he was VP of audience and marketing for The Kansas City Star. Throughout a 10-year period he led efforts to grow the reach of all print and digital products for The Star, while overseeing market research, negotiating advertising promotional agreements and steering company marketing initiatives.

His marketing background also includes a five-year stint as the director of sales and marketing for Research and Marketing Solutions (RAMS), a company that performed a wide variety of inbound/outbound teleservices.

Christian has held corporate or market leadership positions with Dow Jones, Gannett, Knight Ridder and McClatchy during his career. He has organizational committee and board contributions to Newspaper Association of America (NAA), International News Media Association (INMA), Alliance for Audited Media (AAM) and Major Metro.

Christian and his wife, Julia, reside in Kansas City. They have a daughter, Erica, and a son, Christopher.

Kent SchachtKent Schacht, director of digital services for Mather Economics, is a digital native with more than 15 years of experience building successful digital businesses for several of the world’s biggest media companies. Based in New York, Schacht leads Mather Economics clients in defining digital subscription strategy efforts, developing digital products and acquiring subscribers. He also assists in developing advertising strategies to monetize digital audiences.

Most recently, he led ESPN Insider, the largest sports subscription product of its kind, in defining product, platform and marketing strategy, and ultimately doubling its subscription base.

Prior to his success with ESPN Insider, Schacht led digital efforts for NBC Universal’s Weather Plus project, developing product strategy and negotiating with affiliate groups to expand digital distribution. He was also instrumental in building MSNBC’s broadcast-to-digital integration strategy.

Schacht began his NBC career with NBCOlympics.com, building digital product and audience development strategy, while leading teams at four different Olympic Games (Sydney 2000, Salt Lake City 2002, Athens 2004 and Torino 2006).

He was also one of the first employees of SportsBusiness Daily and worked as a reporter for MLB Advanced Media.

Schacht holds a master’s degree in marketing communications from Northwestern University and an undergraduate degree from the Medill School of Journalism at Northwestern.



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