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In the news this week, BuzzFeed is splitting into two divisions — news and entertainment — with lots of video in both. Google will be punishing mobile websites that use pop-up ads. And Spotify is trying to negotiate long-term deals with major labels ahead of its IPO next year. We’ll talk to Politico Media’s Joe Pompeo about a potential Disney and Vice tie-up. Our Metric of the Week is conversion rate, and Mark goes one-on-one with Duke’s Bill Adair to discuss the rise in fact-checking operations around the world. All on this week’s MediaShift Podcast!

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