MediaShift Podcast 258: Social viewing of the Winter Olympics; Facebook supports paywalls in app

In the news this week, the Winter Olympics have seen lower TV ratings as expected, but NBC has made a big push into live-streaming and digital platforms to keep young people involved. Facebook said it would support publishers’ paywalls in its mobile app for the first time, and let them keep 100% of revenues. Will it turn around Facebook’s bad rap after its algorithm change? Apple News is bringing huge traffic to some publishers but is still struggling to drive ad revenues for them. Our Metric of the Week is Audience Impact, and the New York Times media columnist Jim Rutenberg stops by to discuss the recent highs and lows at the Times and his reporting on a porn star and President Trump.

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