When The Atlantic’s Derek Thompson used Twitter’s new tweet activity feature he found something surprising. It showed that, on average, only 1.7 percent of people bothered to click through to the articles he had linked. In response to Thompson’s article, Digiday’s John McDermott noted that for the top brands, overall engagement was up 85 percent from the same time last year. He speculated that changes made to Twitter’s interface in 2013 helped drive up those numbers. That certainly has to be good news for Twitter’s CEO Dick Costolo. Costolo was under pressure from investors after the stock dropped 44 percent. Following the drop, a number of executives left the company. But Twitter has been making aggressive moves to monetize its services. Recently, they signed a deal that would allow Twitter ads to be displayed outside of Twitter. They’ve also made a deal with Google that would make tweets easier to find on the search engine. We’ll discuss how Twitter moves forward and whether it’s worthwhile for journalists on this week’s Mediatwits podcast with special guests Carmel DeAmicis, staff writer at Gigaom; and Yoree Koh, reporter at the Wall Street Journal.  We’ll also be joined by regulars Andrew Lih of American University and Alex Leo, head of audience development at Yahoo. PBS MediaShift’s Mark Glaser will host and Jefferson Yen will be producing.

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