The mobile web. We’ve described it as the future of news. Now it’s time to address why “the mobile web sucks.” The reason is pretty simple: ads bog down load times. So it’s no wonder Apple is allowing ad-blocking software in the next iOS update. Owen Williams at The Next Web tested a beta version of the feature and found load times were halved on news sites. According to a report by comScore, 43 percent of all time spent on mobile websites came from iOS accounts. This is bad news for publishers, given that they are already struggling to convert mobile traffic to revenue. Social platforms such as Facebook, Twitter and Snapchat created ways to interact natively with publisher’s content because the mobile experience is so bad. Apple is too. The latest iOS update will also include their News app which will have more than 50 publishers at launch. This week we’ll discuss mobile ad-blocking both the positives and negatives. Our special guests include Mathew Ingram, senior writer at Fortune; Patrick Kulp, business reporter at Mashable; Hayley Tsukayama, tech reporter at the Washington Post; and regular guest Andrew Lih at American University. MediaShift’s Mark Glaser will host, with Jefferson Yen producing.

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