Native advertising works for Netflix, NYT, June 21, 2014, kbia.orgThe New York Times has launched a multimedia report -- complete with video, audio and interactive graphics -- on what life is like for women in our federal prison system. It is native advertising, paid for by Netflix, as a promotion for its hit series, Orange is the New Black. Missouri School of Journalism professors Margaret Duffy, Mike McKean and Amy Simons discuss the issue. For more, follow Views of the News on Facebook and Twitter.  

Native advertising works for Netflix, NYT


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