COLUMBIA — Social media is becoming an increasingly important source of political news and influence on millennials, and news organizations will have to work hard to tap that potential and further engage them, a group of researchers told an audience at the Reynolds Journalism Institute on Thursday night.

For the past seven years, five researchers from around the country have been studying millennials and politics. As the 2016 election cycle approaches, the group presented its research at the New Media for New Voters forum that was co-hosted by MU's Political Communication Institute.

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