Barbara CochranModerator Barbara Cochran, Curtis B. Hurley Chair in Public Affairs Journalism began the panel discussion with a startling statistic: 80 percent of television viewers use another device while watching TV. Panelists at the Curtis B. Hurley Symposium at the National Press Club said this second screen phenomenon led St. Louis' KETC Nine Network to partner with the Reynolds Journalism Institute to create a new kind of program that focuses on civic engagement. "Stay Tuned" is an innovative television show that utilizes social media before, during and after the program to engage viewers. These social media tools include live interviews, tweets and Google Hangouts.

Jack Galmiche"'Stay Tuned' represents a shift from community outreach to community engagement,” said Jack Galmiche, president and general manager of Nine Network.

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Kent CollinsReynolds Fellow and Chair of the Missouri School of Journalism Radio-Television Faculty Kent Collins called "Stay Tuned" an "experiment to see if social media could increase the size and diversity of the public forum."

Ed ReggiThe key to successfully transitioning to community engagement is to introduce the episode topic 1-2 weeks in advance. Ed Reggi, social media director of Nine Network, uses this strategy to shape “Stay Tuned” every week by interacting with viewers and creating content that prompts conversations, makes connections and builds a community.

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Charles GasperSuccessfully integrating social media interactions has continued to be a challenge for television stations. To combat this problem, Charles Gasper, evaluation director for Nine Network asks, “What are we trying to accomplish?” Instead of showing Facebook posts and tweets to fill time, television stations need to use social media in a way that engages viewers in a knowledgeable conversation.

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Jacques NatzAccording to Jacques Natz, senior vice president for SmithGeiger media consultants, simply asking viewers whether they agree or disagree with a comment in a newscast does not take advantage of all social media offers. To better measure the success of social media tactics, Natz pointed to three indicators for television stations: Web referral traffic, virility and total reach, and organic television integration.

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Mike McKeanWhile television stations encourage the expansion of the public forum, many still show serious weaknesses in their executions. A possible future for more television news engagement is in second screen applications. Mike McKean, director of the Journalism Futures Lab at RJI listed several new apps that change the landscape of second screen viewing. The hope is to personalize the viewing experience, provide new and easy ways for viewers to participate and build loyalty among those viewers.

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